The Brand Architecture
Based in Aurskog-Høland, Norway, Casa Azul functions as an eco-cultural sanctuary and a ecosystem for regenerative hospitality. We serve as a physical and digital bridge between the wilderness of the North and deep within the canopy of the Brazilian Amazon, interweaving a global network of private clients, visionary investors, and regional land stewards.
We want to cultivate curiosity and connection to the natural world, and our immersions and farm, was initiated to create a Sanctuary, to rest the nervous system and create knowledge surrounding the biome around us, our traditions, and rites.
While Casa Azul provides the physical sanctuary for land-based research and sensory regulation, Eimyrja serves as our connection to the wild re-introduced - distilling this raw environmental intelligence into sensory experience and ritual. Eimyrja offers a slow connection to the seasons and a landscape ever changing. Eimyra is the warmth that lingers, she is steady, slow and solid in her ways. She never hurries, yet everything is accomplished.
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The story behind Emiyrja
My name is Jenny Marie Hviding and I am the founder of Casa Azul and Eimyrja. I am an artist and researcher who has been studying herbalism with the Huni Kuin, Noke Koí and Yawanawás in the Brazilian Amazon for the last 4 years and in the Mata Atlantica, (BR) before that. Living in between Brazil and Norway for the last 20 years, my understanding of the forest as a non-human intelligence has widened, as well as my curiosity for the landscape surrounding me.
The Indigenous living ancestral traditions have not only made me search deeper for my own roots and traditions, but they are a reminder of the importance of fighting for one's culture and remaining connected to the earth. And it has become important for me to gently nudge people back into connection with her. Through meetings around the fire, through rituals, through being present in our bodies and minds.
Casa Azul and Eimyrja are about connection, unwinding, knowledge of the past into the present, it's about human optimisation, neuroscience and contemporary thinking meeting our generational knowledge. Casa Azul and Eimyrja explore our connection to our food, what we put on our skin, how we eat, how we relate to the land around us, what we know about the herbs growing in the woods, in the garden and in your wild meadow.
So after years of studying the traditional Indigenous practice of smoke cleansing, with the usage of Sepa (Protium heptaphyllum tree) and other various local Amazonian plants, I felt the need to work with my own traditional herbs here in the North. As a result a deep personal reconnection started over the last years.
I read everything I could find about women and our role in Norse society, about prayers, old traditions and rites. I researched about rituals and Norse herbalism, and I over time developed the Nordic Wilderness blends (Includes: herbal wilderness teas and hydrosols, body scrubs, body butter and body oils), and eventually found our practice of Eimilauga. This spoke so deeply to me and I decided now was the time to create something to honor that and start reviving these traditions. And Eimyrja™ The Nordic Wilderness Blends was born.
Our goal here in Casa Azul and Eimyrja, would be for more of us to enhance our daily quality of life, living in presence through inspiration of these slow rhythms and in season with nature.
And hopefully you can feel the forest around you differently, not just as a beautiful backdrop for an image or a quick gaze; but something that is a part of you, of all of us.
Jenny Hviding is an Norway/Brazil-based visual artist, field researcher, a system architect, and ethnobiologist with 18 years of experience leading cross-disciplinary cultural frameworks and socio-economic projects. Fusing advanced artistic research with somatic biology, she is the primary architect behind Casa Azul and the proprietary Multisensory Cognitive-Expressive Framework (MCEF).
Jenny holds her formal training from KHiO (The Oslo National Academy of the Arts) and is an active, recognized member of Norway's elite professional art unions, including NBK (Norske Billedkunstnere), LNM (Landsforeningen Norske Malere), FFF (Forbundet Frie Fotografer), and Atelie Art. Her professional background spans large-scale project management, co-founding independent video galleries in Oslo, and building physical community cultural hubs from scratch in Barcelona.
As a co-founder of Silvae and an active director of the Sãkatani Alliance, Jenny spends extensive periods conducting frontline ethnobotanical mapping, geo-materials and pigment formulation, and acoustic ecology documentation deep within the Brazilian Amazon. Her field deployments operate in absolute synergy with local indigenous nations, successfully routing private sector resources directly into permanent rainforest conservation and microeconomic sovereignty for local matriarchs.
About Casa Azul founder:
Jenny Hviding
Partners
Silvae
Myrvann
